Doritos Superbowl
Doritos Superbowl
✧ Challenge
Launch Doritos 3D Crunch on advertising’s biggest stage, making the return of an iconic product impossible to ignore.
✧ Concept
Matthew McConaughey is known for many things, but being flat isn’t one of them. We imagined him trapped in a mundane 2D world, until Doritos 3D Crunch brings him back to life.
✧ Role
Concept Development, Art Direction, Social
TV
Social
On TikTok, we created a Branded Effect to turn our community fully flat for them to literally step into #FlatMatthew’s shoes.
On Snapchat, we made an AR experience allowing fans to place a Doritos 3D Crunch vending machine in their home and order a real bag of chips delivered to them. On game day, we also made a full Twitter campaign, turning Twitter flat.
