Halo Top

Halo Top

✧ Challenge

Halo Top’s dairy-free line tastes surprisingly like real ice cream. How do you convince people to rethink what dairy-free can be?

✧ Concept

Some things just aren’t what you think they are. A 360 campaign playing with expectations to prove that what looks, feels and tastes like ice cream doesn’t have to be dairy.

✧ Role

Creative Direction, Art Direction, Concept Development

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Out Of Home

Social

SOCIAL

Partnership

SAN DIEGO ZOO

Halo Top ice cream stands will be inserted into the San Diego Zoo.
The brand will give out their “Everything is not as it seems” book, made specifically for the partnership.

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Partnership

MARVEL

Halo Top will partner with new Marvel releases, and offer fun limited edition flavors in selected movie theaters.

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