3% Conference
3% Conference
✧ Challenge
Celebrate the 10th anniversary of the 3% Conference by honoring the women helping shape the future of creativity.
✧ Concept
Pearls of Wisdom. We transformed Goodby Silverstein & Partners’ female leaders into literal pearls of wisdom, creating an interactive experience where each pearl revealed advice from a woman at the top of her game.
✧ Role
Creative Direction, Art Direction, Concept Development