Liberty Mutual
Liberty Mutual
✧ Challenge
Liberty Mutual loves research.
So how could we turn advertising research itself into the idea?
✧ Concept
Research shows people like ads with romance. So we recreated everyone’s favorite swoon-worthy scene, with a very Liberty Mutual twist.
✧ Role
Creative Direction, Art Direction, Concept Development
✧ Challenge
No one likes an ad interrupting their music.
So what if they didn’t have to listen?
✧ Concept
The Optional Ad. Using 3D audio, we put the Liberty Mutual ad in one ear and music in the other, letting listeners simply turn their head to choose what they heard. (Radio Mercury Award Winner)
✧ Role
Concept Development