Levis
Levis
✧ Challenge
Celebrate 150 years of the iconic Levi’s 501, honoring its legacy while inspiring a new generation to make it their own.
✧ Concept
The Greatest Story Ever Worn.
150 years of extraordinary true stories,
all lived in a pair of 501s.
✧ Role
Winning Pitch Team · Concept Development · Art Direction
Levi’s Selects Droga5 as
Lead Creative Agency for the
Anniversary of 501 Jeans
KYLE O'BRIAN - ADWEEK
“Droga5 deeply understands our consumer, our values, our brand and the opportunity ahead.
Their sharp insights, coupled with their global perspective and creative approach, were exactly what we werelooking for in a partner as we achieve this momentous milestone in our brand’s history. We look forward to working with them to deliver work that contributes to the brand’s legacy,”.