Vote For Them
Vote For Them
✧ Challenge
In 2016, 100 million registered Americans didn’t vote, with many citing dislike of the candidates. How could we remind people what their vote is really for?
✧ Concept
Vote For Them. In 2020, we replaced politicians’ names on iconic campaign signs with the names of victims of police brutality, reminding Americans they weren’t just voting for candidates. They were voting for the people impacted by their policies.
✧ Role
Art Direction, Concept Development
We turned the campaign into a resource for action, helping people register to vote, print their own signs, and understand policies directly impacting BIPOC communities.
