Topo Chico
Topo Chico
✧ Challenge
Launch Topo Chico Margarita Hard Seltzer into a crowded category, while giving the iconic margarita a fresh new attitude.
✧ Concept
There are margs. And there are margaritas. A playful celebration of the difference between an ordinary marg and a Topo Chico margarita.
✧ Role
Concept Development ·
Art Direction
